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SALES TRAINING AT ABC COMPANY Archives - MBA Case Study Solutions

Corporate Training – Case – SALES TRAINING AT ABC COMPANY

Question 1 is compulsory

1. SALES TRAINING AT ABC COMPANY

Few years ago, ABC Company developed a training strategy for training its global sales force. An important feature of the strategy was to create a master training plan for each year. The organization’s strategic plans, objectives, and functional tactics would drive this plan. Once an initial procedure was designed it was then evaluated and critiqued by the top management, different units, and training council. The input from these stakeholders would be summarized and transferred into a master training plan.

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