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Aware of the food habits of Indians why did McDonald’s err in mixing beef extract in the oil used for fries? Archives - MBA Case Study Solutions

International Business – Case – A GLOBAL PLAYER?

 

CASE I — A GLOBAL PLAYER?

This is one game that India has permanently lost to its arch-rival Pakistan – manufacturing and exporting sports goods. Historically, when India and Pakistan were one before 1947, Sialkot, now in Pakistan, used to be the world’s largest production centre for badminton, hockey, football, volleyball, basketball, and cricket equipment. After the creation of Pakistan, Jalandhar became the second centre after Hindus in the trade migrated to India.

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