Question Papers

Operation Management1 – The Indian Railways’ ambitious Kashmir Railway Project

Operations Management CASE – 1 The Indian Railways’ ambitious Kashmir Railway Project. This was one of its most important and difficult projects as it aimed to build a railroad connection through the Himalayan foothills linking Kashmir with the rest of India. The main objective of this project was to provide an alternative and more reliable Read more about Operation Management1 – The Indian Railways’ ambitious Kashmir Railway Project[…]

OPERATION MANAGEMENT – How would operations strategy for a service industry be different

Attempt Only Eight Question:- 1.            How would operations strategy for a service industry be different if any from that for a manufacturing industry ?  (Its an example & explain) 2.            Consider the following two mutually exclusive projects.  The net cash flows are given below: YEAR NET CASH FLOWS FROM PROJECT A NET CASH FLOWS FROM Read more about OPERATION MANAGEMENT – How would operations strategy for a service industry be different[…]

Marketing Management – MC – It is a concept where goods are produced

                                            Marketing Management   Section A: Objective Type & Short Questions (30 marks) Part One Multiple Choices: as: a. Product life cycle b. Line stretching c. Consumer adoption Part Two: Section B: Caselets (40 marks) Caselet 1 Ask the company top brass what „almost there‟ means. The answer: a premier Indian retail company that has Read more about Marketing Management – MC – It is a concept where goods are produced[…]

Marketing Management – Case – Managing the Guinness brand in the face of consumers’ changing tastes

Marketing Management CASE: I    Managing the Guinness brand in the face of consumers’ changing tastes 1997 saw the US$19 billion merger of Guinnessand GrandMet to form Diageo, the world’s largest drinks company. Guinness was the group’s top-selling beverage after Smirnoff vodka, and the group’s third most profitable brand, with an estimated global value of US$1.2 Read more about Marketing Management – Case – Managing the Guinness brand in the face of consumers’ changing tastes[…]

Managerial Economics – MC – It is a study of economy as a whole

                                               Managerial Economics Part one: Multiple choices: Part Two: Caselet 1 The war on drugs is an expensive battle, as a great deal of resources go into catching those who buy or sell illegal drugs on the black market, prosecuting them in court, and housing them in jail. These costs seem particularly exorbitant when dealing Read more about Managerial Economics – MC – It is a study of economy as a whole[…]

Managerial Economics – Case – Power for All Myth or Reality

Managerial Economics CASE – 1   Power for All: Myth or Reality? The power sector in India is undergoing rapid changes especially for the last few years. The Government has promised “Power for All” by 2012. The growth of power sector in India has been consistent. From a humble beginning of 1,700 MW in 1950-51 to Read more about Managerial Economics – Case – Power for All Myth or Reality[…]

Managerial Economics – Case – Dabur India Limited Growing Big and Global

Mangerial Economics CASE – 1   Dabur India Limited: Growing Big and Global Dabur is among the top five FMCG companies in India and is positioned successfully on the specialist herbal platform. Dabur has proven its expertise in the fields of health care, personal care, homecare and foods. The company was founded by Dr. S. K. Read more about Managerial Economics – Case – Dabur India Limited Growing Big and Global[…]

Management of Sales Force – MC – is the conscious, systematic process

Management of a Sales Force Section A: Objective Type & Short Questions (30 marks) Part One: Multiple Choices: Part Two: Section B: Caselets (40 Marks) Caselet 1 MAJESTIC PLASTICS COMPANY Reps Selling Too Many Low-Profit Products Over the past several days the top executives in the Majestic Plastic Company had been conducting their annual performance Read more about Management of Sales Force – MC – is the conscious, systematic process[…]