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Question Papers - Page 2 of 22 - MBA Case Study Solutions

Question Papers

Consumer Behaviour – Case – Sunder Singh

CASE I – Sunder Singh

Sunder Singh had studied only up to high school. He was 32-years of age, lived alone in a rented room, and worked eight-hour shift at one petrol pump, then went to the other one for another eight-hour shift. He had a girl friend and was planning to marry.

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Management Information System – Explain the sources of information

PART – A

1. Explain the sources of information.

2. Explain the system development life cycle.

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Retail Selling – The organized retail industry in India is faced with stiff competition from the unorganized sector

 

1. The organized retail industry in India is faced with stiff competition from the unorganized sector.

2. There is a shortage of quality real estate and infrastructure requirements in our country.
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Retail Management – Case – Movie Merchandising: Is there a market for it?

 

CASE STUDY  –  Movie Merchandising: Is there a market for it?

Introduction

Bollywood industry is exploring new vistas of revenue. From overseas distribution, ramp shows to selling merchandise related to movies are used to mobilize the collections. This phenomenon is not new to the film industry. Holly wood movie like star wars was able to sell $9 billion worth of merchandise Indian films are not behind the competition. They just adopted the success formula of Hollywood. The recent movie “Ghajini” sold its merchandise and had its own gaming software.

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